Google Adwords Campaign is kind of complicated to me honestly, and I am so glad that I have the chance in this class to have it broken down into smaller pieces.
When setting up the campaign, these are some questions to consider:
- What geographic locations do you want your ad to show in? Why?
- What devices do you want your ad to show on? Why?
- Did you choose automatic or manual bidding options? Why?
- What is your daily budget? Why?
Thinking about who you are targeting, how, and how much money are all crucial to having success. I’m realizing that a lot of planning or brainstorming can save me a LOT of time and money.
When you do get started, then you have to use keywords. These are not something that you should just enter in willy-nilly. Keywords are what bring in your traffic, and hopefully future clients.
There were two articles that I liked in particular to help chose powerful keywords:
This is doable! Don’t get overwhelmed, just take it step by step and you can do it!
Jeanette Larsen 