Okay–you really want to check this out because conversion tracking is a seriously powerful tool!
Here is how you set it up:
Why is it worth doing? It can show you all sorts of activity on your page. Here are some examples:
- Visitors, and how many are unique
- Bounce rate
- Average pages visited
- Amount of time spent on the website
- Information about the viewer themselves (location, sex, age, etc.)
So conversions is crucially important to track in conjunction with your Google Adwords ads. You can see how effective the things you are advertising are!
Here is some information about using conversions: