it should, “Convey the big picture.”
It does this by clearly and quickly answering four questions:
1) What is this? 2) What do they have here? 3) What can I do here? 4) Why should I be here and not somewhere else?
Your home page will be the first thing a visitor sees
Any page should be at most 3 clicks away
What your website should include
Consistency in navigation — tell the user where they are, how to get back, or how to go deeper
Logo/title — reminds the user what site they are on (ex: yahoo)
Header — a label of the page / search bar
Footer — links to ancillary pages (ex: “About This Site,” “Terms & Conditions,” “Contact Us,” etc)
Consistency in design — Color, layout, the use of shapes and icons, typography and imagery
Content is king
Relevant & separate
Example: think of a newspaper. things are bolded, larger, ect to draw your attention to the major points
–IDEA: keep a journal of things that both you from other websites and then DON’T do them on yours
Test real people:
- Can they find pages they are looking for?
- Does the search give them the right results for the search terms used?
- Do images/audio/video work in their browser?
- Do they get annoyed at anything?
- Are they pleased by anything?
“Awareness of problems that people could face when trying to use the Internet is important when developing good web pages. Don’t assume that your users will have a mouse. Don’t assume that people can see the images you have used. Don’t assume that everyone has Flash installed and provide alternative content for those without.” (flash is almost dead on mobile devices)