Description: A promotional flier for a graduate leadership conference, created in black and white.
Process: I started with sketching out several different ideas using various layouts, images and logos. I then decided upon one, and began building in Adobe InDesign. The main elements were the image, logo, and various shapes. I worked with positioning the triangles and tried different sizes and opacities. These helped give a dynamic feel and create a sense of unity through repetition. I also decided on a smaller body copy that was left aligned and left a large amount of negative space. This helped create contrast and allowed for the type to breathe. The focal point was intentionally focused on the word ‘Graduate’.
Message: I am speaking to graduates who want to have training and gather additional skills that will carry them further in the work place.
Audience: Recently graduated students in a 21 to 30 year old range.
Top Thing Learned: Gather as many critiques and feedbacks as possible.
Title Font Name & Category: Bodoni — Modern
Copy Font Name & Category: Tw Cen MT — San Serif
Links to images used in this project: