Project 1: Flier



Description: A promotional flier for a graduate leadership conference, created in black and white.

Process:  I started with sketching out several different ideas using various layouts, images and logos. I then decided upon one, and began building in Adobe InDesign. The main elements were the image, logo, and various shapes. I worked with positioning the triangles and tried different sizes and opacities. These helped give a dynamic feel and create a sense of unity through repetition. I also decided on a smaller body copy that was left aligned and left a large amount of negative space. This helped create contrast and allowed for the type to breathe. The focal point was intentionally focused on the word ‘Graduate’.

Message: I am speaking to graduates who want to have training and gather additional skills that will carry them further in the work place.

Audience: Recently graduated students in a 21 to 30 year old range.

Top Thing Learned: Gather as many critiques and feedbacks as possible.

Title Font Name & Category: Bodoni — Modern

Copy Font Name & Category: Tw Cen MT — San Serif

Links to images used in this project:




4 thoughts on “Project 1: Flier

  1. I love your flier! Jeanette you did a great job and here are my reasons why. I love the angled shapes that you placed on your flier. It gave the flier movement and forced my eye to see what was happening with the flier. The slight angle at the top threw off my perspective and had me study why that was happening. Your repetition of the angle was perfect because it tied everything together really well. Great job. Just for kicks would you mind checking my flier out.

  2. Very nice! I love the triangle theme you put through your design, how the angle of the triangle is perfectly aligned with the angle at the bottom of the flier. I love the black and white layout design. I love how you made the image take over the whole top half of the design. I also like how you made graduate very big so there was no question on who this conference was for. For someone that is about to graduate this would catch their eye and I would be very interested in what this conference was for.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s