Process (Programs, Tools, Skills): I started the project by choosing a color scheme I wanted to work with. I used my Visual FOCUS book and selected a split complementary. As I was deciding on my subject, I looked around my environment for examples. I noticed that a stool I had used a split complementary scheme and I had the idea to create a Halloween poster using a decorative pumpkin I had in my house. I composed the image and captured it using my Nikon D90 to capture an original raw, .nef, image. I opened this file in Adobe Photoshop and made several editing adjustments, including: levels, sharpness, saturation, and color balance. Then I saved the work as a .psd file.
From here I created an 8.5 x 11 layout. I started working with different fonts and and design elements. I created the color scheme first by using the eye dropper tool and pulling colors from the stool and adjusting them to what I wanted. I made the title in three separate pieces. I changed the glyphs into shapes and used the Pen tool to connect the p’s and the l’s so they align perfectly. I also made a selection and deleted the background of the image. Then I drew the vine on the pumpkin and created shapes, for the eyes and nose of the pumpkin, from using a selection from a copy of the image. I edited the shapes by changing their hue/saturation. I decided to include a quote about October to add my body copy and elements to my poster.
Message: I wanted to create an inviting fall/Halloween poster that has a playful and happy feeling. I also wanted to include my color scheme to show my personal grasp of the color wheel.
Audience: The audience is for people who appreciate fall and Halloween and are interested in a fresh perspective that differs from the traditional orange and black color scheme.
Top Thing Learned: I learned how to better manipulate text and create shapes using Adobe Photoshop.
Color scheme and color names: Brick / Split Complementary. The supporting or complementary colors are teal and green.
Title Font Name & Category: Penelope Anne / San Serif
Copy Font Name & Category: Superclaredon (regular and italic) / Serif & Penelope Anne / San Serif (for the pumpkin’s mouth)
Thumbnail of original, unedited image taken October 14th in my home.