Project 5: Logos



Description: Create 3 logo variations all for the same company, using varying techniques.

Process (Programs, Tools, Skills): I enjoyed this project immensely! I started by seeking some inspiration on different symbols or items I could use to include as illustrations or to give an additional layer of meaning. I used Adobe Illustrator to create the shapes and manipulate the type. A big part of this for me was choosing fonts that gave a distinct feeling and sense of style. For example, the first logo I chose a font that I wanted to match the thickness and roundness of the water drops. For the second logo, I wanted it to feel professional but also give the sense of water pooling. And the third I wanted it to be crisp and fresh, and to have weights that varied greatly to add contrast.

I use various shapes, the pathfinder tool, and gave specific care to the letter spacing. I also spent quite a bit of time trying out different color schemes to see what communicated the most correctly the intention I had.

Message: Drip Drop Plumbing takes care of leaks and other plumbing issues.

Audience: People looking for plumbing services.

Top Thing Learned: I learned that public opinion can vary drastically from my own personal opinion. It was valuable and helped me with my revisions.

Three Color Scheme and Color Names

  1. Complementary — blue and orange
  2. Monochromatic — blue.
  3. Triadic — indigo, lime, and brick

Three sets of Title / Body Font Names & Categories:

  1. Akko Rounded STD — san serif
  2. Marion — serif
  3. Kohinoor Devanagari — san serif

Votes on favorite logo:

Top Logo = 21; Middle Logo = 0; Bottom Logo = 61;

My favorite logo is the top.


2 thoughts on “Project 5: Logos

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