Project 6: Stationery



Business Card (small view)

Business Card (small view)

Business Card (large view)

Business Card (large view)

Description: I was asked to create a logo and matching letterhead for a person or company.

Process (Programs, Tools, Skills): I used Adobe Illustrator to create the logo and letterhead. I started by first brainstorming different ways to visually represent neurobiology. Since I did not know very much about the field, the part took a bit of time. I then began to put together different ideas and concepts. I created an illustration of ‘neurons’ that would act as the core of my logo. I then structured all the type elements using careful detail to group and space the content in a clear way. I wanted to make sure that the idea worked on both the logo and the letterhead and felt cohesive.

Message: The message would be that Erich Jarvis is a neurobiologist and researcher.

Audience: The audience is anyone who is interested in neurobiology or specifically the research of Erich Jarvis.

Top Thing Learned: I learned that an idea that some ideas are much more difficult to communicate visually. I though it would be clever to take the concept of a microscope slide with a label and use that for the illustration and contact information. Since I was working with a clear object (glass) mainly, it was difficult for my viewers to see what I thought I was portraying at first.

Color scheme and color names: Analogous: Green, lime, and yellow

Title Font Name & Category: Kohinoor Devanagari / San Serif

Copy Font Name & Category:  Kohinoor Devanagari / San Serif


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