Description: A two sided (trifold) folding brochure.
Process (Programs, Tools, Skills): I started by setting up guides for the trifold layout design using InDesign. I wanted to make sure that I knew exactly where my margins, bleed, and fold creases would be.
I looked through my recent images from different events and places I had been. I had attended a Civil War reenactment, and decided to use that as my design concept. This helped inform my message and audience. Once I selected the specific images, I edited them using Photoshop. I made a selection using an image of a flag and cannon. I knew I would use this for a wrap text section in my design.
From here I did quite a bit of research about the Civil War and what symbols or phrases would clearly communicate that subject. Once I decided on the kepis (hats), I created a logo using Illustrator.
In Word, I typed up my body copy and organized the text using typographic elements, such as header, subheader, captions, body copy, etc. Once I had this structured as I would want it to appear in my design, I brought the pieces into my layout.
I then arranged all the elements using InDesign until the colors, contrast, and flow worked well.
Message: Interest people to visit or participate in Civil War reenactments and to learn more about history.
Audience: Families, individuals, those interested in historical clothes, handicrafts, and military.
Top Thing Learned: I learned how to create a specific brochure layout and how to wrap text using an image selection.
Color scheme and color names: Triad — Blue, Red and Yellow.
Title Font Name & Category: Avenir Next LT Pro Heavy / Sanserif
Copy Font Name & Category: Avenir Next LT Pro Demi / San serif
Thumbnails of Images used (all images are my originals):