Week 2 – Team Assembled!

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We had quite a whirlwind week trying to get all 6 of our team members acquainted, plan a time we could get together (being in 3 different time zones), meet, and then make a plan for another meeting. It actually turned out pretty well though! For our second meeting, 5 out of 6 could come and all came prepared with their topic to teach — huge success if you ask me.

It has been a little confusing trying to figure out what exactly needs to be done each week and for the entire semester. I think I am almost all the way on board now and I’m excited to dig in deeper and starting play with code.


 

This week my topic was: Creative, pleasant, mobile user interface creation

What is mobile UI?

  • I like the example to thinking of it like a grocery store. As a shopper, you don’t want to think about way finding and have a frustrating experience. You want to go, find what you came for, not wait long, have a pleasant interaction, and be on your way.

Why is it important?

  • You want your users to feel comfortable and find what they need no matter the device.
  • By 2011, Apple and Android had announced a combined total of 35 billion apps downloaded.

How to do it effectively? Creatively?

  • Target audience – Take into account the preferences and interests of those using the site.
  • Clear navigation is crucial – People are coming to you your site for a reason; help them find what they want with minimal effort. (Example: xfinity TV)
  • Visual hierarchy – make important things have more weight than others. Keep it simple and effective. “Less is more” is not a cliché in mobile app design, but a standard.
  • Consider conventions – design / Internet (ex: don’t underline things that aren’t links or have call to action buttons without links). Physical actions or gestures are important to consider (swiping, scrolling, vibration feedback, etc.).
  • Typography and color schemes – are important for readability and overall ease on the users eyes and should be an area of focus. (Example: Clear)
  • Scanability – Users want to or even unconsciously scan the page to find what they are looking for, often without reading everything. Consider how you use elements such as: images, headers/sub headers, buttons, navigation, and content blocks.
  • Keep content related – consider grouping, minimal layers or content, and related ads (if they are a must). (Example: Southwest)
  • Things CANNOT be slow – They just can’t. People will leave, or be frustrated and not want to come back.

Resources

http://thenextweb.com/uxdesign/2015/07/07/10-dos-and-donts-of-ui-and-ux-design/#gref

http://www.noupe.com/imho/the-importance-creative-design-for-mobile-app-user-experience.html

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